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NATALIE NEUMANN
GRAPHIC DESIGNER
DELIVERABLES:
Identity
Identity Manual
Animation
Packaging
OBJECTIVE:
Create a new identity for C's Homemade Secrets that better represents their mission and purpose.
SOLUTION:
C’s Homemade Secrets is a small business that is dedicated to provide natural products to assist individuals who have dry skin, psoriasis, and diabetes. In order to highlight their mission and purpose, a new identity, animation, and packaging was created to refresh the brand.
C'S HOMEMADE SECRETS
IDENTITY CONCEPTS
Option 1 incorporates a small leaf that indicates the natural ingredients that are used in all of the products. Three loops are incorporated within the logo to show the three reasons why Cindy started her business.
Option 2 plays with the idea behind secrets. The letter "S" within the word "Secrets" is hidden within the word "Homemade." This concept is to show how all of Cindy's secrets can be discovered in her homemade products.
Option 3 focuses on the simplicity and elegance that is desired in her brand. The square shape holds the identity together while also referencing the shape of her soaps.
FINAL IDENTITY – OPTION ONE
PACKAGING
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