OBJECTIVE:

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Create a new package design and update the current identity system for an anti shark wetsuit.

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SOLUTION:

 

The rebrand and redesign of this packaging was inspired by the pattern of a wetsuit titled "the Elude". The ocean pattern on the wetsuit acts as a tool for camouflaging swimmers, surfers, and divers while in the water. This blue water pattern is integrated throughout the packaging design to make all of the packaged items cohesive. 

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