OBJECTIVE:

 

Eggo is a wholesome, family brand that loves their customers. And their customers never want to let Eggos go either.  Hence “L’eggo with Eggo!”

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Eggo has been around since 1953 and I thought it would be an interesting brand to refresh their look and bring Eggo into the 2020s. I designed two different solutions for Eggo.

 

SOLUTION ONE:

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This brand refresh is inspired by the love between the brand and the consumer. Staying true to their original identity and modifying the "E". The “E” was designed to mimic a hand drawn, childlike heart to show the love for the product while remaining family focused. As Eggo is the heart of a good family breakfast. 

 

The heart-like “E” also ties into the more healthy breakfast option that Eggos provide. A small nod to the nutritious quality while not being overbearing.

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