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CHANGEABLES HAPPY MEAL®
The Changeiverse is a multiverse home to McDonald’s Changeables—transforming toys born from menu and store items. The goal of this program was to reintroduce these toys to our longtime fans and share them with a new generation of our littlest fans. By embracing childhood wonder and the power of imagination, the world of Changeables was brought to life!
Visual Identity Development
Our visual identity centers around the transforming nature of our toy lineup. The action, the suprise, the imagination all wrapped up into one epic program. Our iconic red Happy Meal Box glows brightly in midtransformation, inviting all generations in on the action.
This program wouldn’t be complete without the other Changeables! I collaborated with our Slate team to create 3 poses of each toy to showcase the toy’s play pattern. Slate created high res models to ensure toy consistency across every touchpoint.
Retail Experience
Life size toys made their appearance throughout the customer experience, bringing imagination and play to our McD universe! (Or should I say Changiverse!)
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