McDONALD'S FRIENDS MEAL

OH... MY... GOD! Friends is at McDonald’s! As a superfan myself, could I BE any more excited to work on this campaign?! Friends and McDonald’s have one thing in common - they are always there for you. By speaking fan to fan, we brought an iconic look to life across packaging and retail.

To add in some McDonald’s easter eggs, I illustrated a few of our iconic menu items to match the Friends illustration style for one cohesive look and feel.

Packaging

We were NOT on a break during this program. After the initial concept was approved, we rolled out the remaining packaging elements to create our Friends collection.

Let's PIVOT to Retail

This program required two retail kits. The first kit focused on 6 premium character collectibles and the second kit advertised our Friends Mugs. I created a flexible system that worked for both routes as well as different menu offerings that countries could swap in and out.

McDONALD'S FRIENDS MEAL

To add in some McDonald’s easter eggs, I illustrated a few of our iconic menu items to match the Friends illustration style for one cohesive look and feel. Packaging

Let's PIVOT to Retail This program required two retail kits. The first kit focused on 6 premium character collectibles and the second kit advertised our Friends Mugs. I created a flexible system that worked for both routes as well as different menu offerings that countries could swap in and out.

To add in some McDonald’s easter eggs, I illustrated a few of our iconic menu items to match the Friends illustration style for one cohesive look and feel.

Packaging

Let's PIVOT to Retail

This program required two retail kits. The first kit focused on 6 premium character collectibles and the second kit advertised our Friends Mugs. I created a flexible system that worked for both routes as well as different menu offerings that countries could swap in and out.