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Oceanites is a non-profit organization who's mission is to educate and increase awareness of climate change worldwide and its impact on the Adelie, Gentoo and Chinstrap penguin species.
A brand refresh was designed to create a flexible and playful system that inspires action, education and encourages participation.
Animations bring the Oceanites' identity to life! Penguins waddle and wiggle on and off the screen, inviting you to join in on their mission.
Penguin puns are a must! Playful messaging is used throughout the system inviting individuals to learn more about climate change and its impact on our feathered friends.
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